To mark the United Nations World Day of Disabled Persons on 3 December 2021, the advertising industry in France published a ‘Guide to Best Practice for Audio Description on Television Advertisements’, drawn up in consultation with organisations representing the visually impaired and audio description professions.
In order to create a favourable framework for the development of audio description in television advertising, this resource proposes guidelines that meet the expectations of the stakeholders concerned.
(Unofficial English-language translation of the press release here)