Igniting a brand with adsmart: addressable TV

Igniting a brand with adsmart: addressable TV

General information Sector: Home & Garden Media: Linear TV Time period: 2019 – 2022 (4 years) Case description Homefire is a smokeless coal, fire log and firewood manufacturer and supplier that has been around for 30 years but had never previously advertised...
Hybrid gamified activation boosts retailer’s KPIs

Hybrid gamified activation boosts retailer’s KPIs

General information Sector: Retail Media: VOD platform, socail media Time period: 2 – 5 July 2022 Case description As part of the global partnership between the Euratechnologies incubator and the France Télévisions Group, and as part of FranceTV...
360 branded content campaign: The Perfect Picture

360 branded content campaign: The Perfect Picture

General information Sector: Electronics Media: Linear TV, online, social media Time period: 2015 to present Case description Together with producer ITV Studios Netherlands, Media Content House, and partners Canon, Kamera Express and Profotonet, Ad Alliance created one...
Glow up Ireland: The beauty of great content

Glow up Ireland: The beauty of great content

General information Sector: Retail (beauty/cosmetics) Media: Linear TV, online, social media Time period: Sept-Oct 2022 Case description RTÉ delivered a unique content partnership for Boots and Mediacom with bespoke native and digital activation built on the platform...