by Aurelija | May 23, 2024 | Business cases
Globally, over one billion people live with disabilities. According to the latest data from the National Centre for Public Health and Analysis, the number of people diagnosed with “deafness” in Bulgaria in 2022 is close to 3000. Although a sign language...
by Aurelija | Apr 18, 2024 | Business cases
SNPTV, the trade body representing TV sales houses in France, embarked on a journey to unravel the mysteries of audience attention within the ever-evolving landscape of TV and video advertising. In an era marked by unprecedented fragmentation in media consumption,...
by Aurelija | Apr 18, 2024 | Business cases
Seeking to adapt to evolving media consumption habits and strengthen its brand ‘Dagelijkse Kost,’ (Daily Meal), a beloved cooking show in Flanders, on public service VRT, has introduced an interactive mobile application. This strategic business move not...
by Aurelija | Mar 28, 2024 | Opinion Pieces
Anne-Laure Dreyfus – Coutinho – Director TV, egta “Reach at no cost is actually reach at all costs. What we need is reach with responsibility… Now is the time for all of us to step in and make media not only a source for growth but a source for good....
by Aurelija | Mar 22, 2024 | Business cases
Rai Pubblicità’s ‘Value Planning’ initiative, showcased at egta’s MIM (Market Intelligence Meeting) in Madrid, aims to bridge the gap between the values reflected in media content and the evolving values of our society. This unique approach represents a...
