2024 needs to be the year of alignment on sustainability

by Aurelija | Mar 28, 2024 | Opinion Pieces

Anne-Laure Dreyfus – Coutinho – Director TV, egta “Reach at no cost is actually reach at all costs. What we need is reach with responsibility… Now is the time for all of us to step in and make media not only a source for growth but a source for good....

Bridging Brand, Content, and Audience Values – Rai Pubblicità’s Innovative Value Planning Tool

by Aurelija | Mar 22, 2024 | Business cases

Rai Pubblicità’s ‘Value Planning’ initiative, showcased at egta’s MIM (Market Intelligence Meeting) in Madrid, aims to bridge the gap between the values reflected in media content and the evolving values of our society. This unique approach represents a...

The Effectiveness of Broadcast Sponsorship: Channel 4 Sales’ Sponsorship Rocks

by Aurelija | Mar 21, 2024 | Business cases

In a landscape where brand safety and transparency are paramount concerns within the media industry, Channel 4 Sales has recently unveiled the results of its exclusive Sponsorship Rocks study. This comprehensive analysis provides compelling insights for brands...

The Masked Singer: DPG Media and JBC’s Creative Collaboration

by Aurelija | Feb 15, 2024 | Business cases

While business partnerships and collaborations are key, joining forces in showcasing creativity can prove to be quite challenging, yet equally rewarding. Such was the case with the constructive partnership between DPG Media and Belgian fashion retailer JBC. The...

Have You Been Paying Attention? Paramount ANZ & The Marketing Scientist Group on the role of attention in TV sponsorships

by Aurelija | Jan 19, 2024 | Business cases

If you have been paying attention, you will remember the research study on the effectiveness of TV program sponsorships conducted by the Marketing Scientist Group in collaboration with Paramount ANZ (Australia & New Zealand). The study explores the impact of...