by Aurelija | Oct 26, 2023 | Business cases
On October 16, 2023, M6 Publicité unveiled Cé6lia (pronounced Cécilia), a groundbreaking intelligent assistant designed to cater to all inquiries about the M6 Group and its advertising solutions. This innovative addition to their digital ecosystem is set to transform...
by Aurelija | Oct 12, 2023 | Business cases
French trade association SNPTV and its membersales houses TF1 Pub, M6 Publicité, FranceTV Publicité, Canal+ Brand Solutions, Altice Media Ads & Connect, Amaury Media, beIN REGIE, and Paramount introduced a common carbon calculator beginning of September. This tool...
by Aurelija | Oct 12, 2023 | Business cases
In the ever-evolving world of advertising, staying ahead of the curve is essential for marketers seeking to engage their audiences effectively. Recent research, conducted over several years by the Marketing Scientist Group and Paramount ANZ known as the “Science...
