by Aurelija | Apr 18, 2024 | Business cases
Seeking to adapt to evolving media consumption habits and strengthen its brand ‘Dagelijkse Kost,’ (Daily Meal), a beloved cooking show in Flanders, on public service VRT, has introduced an interactive mobile application. This strategic business move not...
by Aurelija | Mar 28, 2024 | Opinion Pieces
Anne-Laure Dreyfus – Coutinho – Director TV, egta “Reach at no cost is actually reach at all costs. What we need is reach with responsibility… Now is the time for all of us to step in and make media not only a source for growth but a source for good....
by Aurelija | Mar 22, 2024 | Business cases
Rai Pubblicità’s ‘Value Planning’ initiative, showcased at egta’s MIM (Market Intelligence Meeting) in Madrid, aims to bridge the gap between the values reflected in media content and the evolving values of our society. This unique approach represents a...
by Aurelija | Mar 21, 2024 | Business cases
In a landscape where brand safety and transparency are paramount concerns within the media industry, Channel 4 Sales has recently unveiled the results of its exclusive Sponsorship Rocks study. This comprehensive analysis provides compelling insights for brands...
by Aurelija | Feb 15, 2024 | Business cases
While business partnerships and collaborations are key, joining forces in showcasing creativity can prove to be quite challenging, yet equally rewarding. Such was the case with the constructive partnership between DPG Media and Belgian fashion retailer JBC. The...
