The Effectiveness of Broadcast Sponsorship: Channel 4 Sales’ Sponsorship Rocks

by Aurelija | Mar 21, 2024 | Business cases

In a landscape where brand safety and transparency are paramount concerns within the media industry, Channel 4 Sales has recently unveiled the results of its exclusive Sponsorship Rocks study. This comprehensive analysis provides compelling insights for brands...

The Masked Singer: DPG Media and JBC’s Creative Collaboration

by Aurelija | Feb 15, 2024 | Business cases

While business partnerships and collaborations are key, joining forces in showcasing creativity can prove to be quite challenging, yet equally rewarding. Such was the case with the constructive partnership between DPG Media and Belgian fashion retailer JBC. The...

Have You Been Paying Attention? Paramount ANZ & The Marketing Scientist Group on the role of attention in TV sponsorships

by Aurelija | Jan 19, 2024 | Business cases

If you have been paying attention, you will remember the research study on the effectiveness of TV program sponsorships conducted by the Marketing Scientist Group in collaboration with Paramount ANZ (Australia & New Zealand). The study explores the impact of...

Channel 4’s Mirror on the Industry Report Introduces Alternatives to Traditional Socioeconomic Grading

by Aurelija | Jan 18, 2024 | Business cases

“Mirror on Class and Social Grade”, the freshest addition to Channel 4’s Mirror on the Industry series, challenges prevailing assumptions within the media industry regarding consumers’ social grade and class. This report, put together by Channel 4 and...

Smarter Advertising Choices: ITV’s Automated Contextual Targeting Tool

by Aurelija | Dec 15, 2023 | Business cases

In a captivating presentation at the Future of TV Advertising Global in London on December 5, ITV and Captify showcased their innovative approach to advertising by focusing on consumer emotions. The presentation, titled “Leveraging data and moments that shift...