Background
SunExpress, a joint venture between Deutsche Lufthansa AG and Turkish Airlines, has consistently embraced new technologies to improve its marketing strategies. In partnership with RMS, one of Germany’s leading audio ad publishers, the company took a significant step in personalizing audio advertising. By utilizing AudioStack’s technology, the campaign demonstrated how artificial intelligence can work alongside human expertise to create more relevant advertising experiences.
The campaign
The journey began with SunExpress exploring AI audio creation in its simplest form, allowing for the quick production of audio spots and rapid adjustments to scripts, music, and voices. This initial experimentation during a black Friday deal week in 2023 laid the foundation for their second campaign in 2024, where RMS and SunExpress collaborated further with AudioStack to deliver a personalized experience tailored to their audience.
At the core of the campaign was the RMS creative team’s production of a high-quality national core audio spot. Using advanced studio technology, they ensured the sound quality was top-notch. What made this campaign unique was its flexibility. With AudioStack’s platform, RMS added AI-generated endings to the core spot, enabling the creation of personalized versions for different offers. This approach not only preserved the original audio quality but also helped reduce costs and time—an important factor in today’s fast-moving advertising environment.
Results
The results were impressive, with a click-through rate (CTR) 300% higher than the industry average, demonstrating the effectiveness of AI-driven personalization in engaging audiences. For RMS, the success of the campaign highlighted the benefits of combining human creativity with AI’s scalability.
Explore the SunExpress Airlines audio ad and discover more about the campaign: https://audiostack.ai/en/resources/case-studies/sunexpress
Thanks to our creative campaign strategy, the integration of new technologies and our positioning as a first mover in the AI spot sector, we were able to win new customers with a manageable budget and have received consistently positive feedback.