IKEA Switzerland’s Success with Radio Advertising

by Aurelija | Jan 23, 2025 | Business cases

Background IKEA Switzerland successfully leveraged radio advertising as a core component of its media strategy to drive customer engagement, store visits, and sales. In partnership with Swiss Radioworld and EssenceMediacom, the company developed and executed a series...

The “Real Talk” about the advertising power of radio – Swiss radio industry collaborates on a joint promotion campaign

by Aurelija | Jan 23, 2025 | Business cases

In September 2024, Swiss Radioworld and CH Media, in collaboration with the Verband Schweizer Privatradios (VSP) and Radios Régionales Romandes (RRR), launched a comprehensive marketing campaign titled “Real Talk” to promote the advantages of radio...

Flying High with AI: SunExpress and RMS Enhance Audio Advertising

by Aurelija | Dec 12, 2024 | Business cases

Background SunExpress, a joint venture between Deutsche Lufthansa AG and Turkish Airlines, has consistently embraced new technologies to improve its marketing strategies. In partnership with RMS, one of Germany’s leading audio ad publishers, the company took a...

AI-Powered Simplicity: How Radio Gong’s RadioADMaker is Transforming Audio Advertising

by Aurelija | Dec 12, 2024 | Business cases

RadioADMaker is a platform created by the German radio station Radio Gong. This platform enables anyone to create, produce, and book an audio spot within 3 minutes. It is a response to the perception clients often have that radio campaigns are difficult to create and...

Uber Eats Germany uses digital audio to drive activation and boost brand image

by Aurelija | Oct 24, 2024 | Business cases

Download the app, order your favourite food, and enjoy – that’s the Uber Eats promise. To elevate brand image and powerfully activate its target audience, the delivery service integrated audio into its media mix, alongside addressable TV, social media, and...