by Aurelija | Oct 17, 2024 | Business cases
In June 2024, TV4 launched the TV4 Media Manager, a groundbreaking ad booking system designed to simplify the full advertising process for SMEs and small agencies. This new platform consolidates various advertising opportunities into a single, user-friendly interface,...
by Aurelija | Oct 1, 2024 | Opinion Pieces
About the Survey In celebration of our 50th anniversary, we conducted the CEOs & Top Executives Survey in May 2024, ahead of our CEO & Top Executives Summit in London. The survey addresses questions, offering valuable insights into the emerging trends,...
by Aurelija | Oct 1, 2024 | Opinion Pieces
Laurent Bliaut, Deputy General Director at TF1 Publicité, recently began his tenure as the President of egta, succeeding Walter Zinggl, CEO of IP Austria, to whom we extend our gratitude for his dedicated service. In an interview with our TV Research Manager, Halli...
by Aurelija | Sep 20, 2024 | Business cases
Germany is a nation of breakfast lovers, and sweet spreads are a staple for many consumers at breakfast time. The category is dominated by classic hazelnut spreads, but a unique spread with a crunch is shaking up the market: things get “fully crunchy” with Ovomaltine...
by Aurelija | Sep 12, 2024 | Business cases
While most media leaders acknowledge the climate crisis as one of the defining challenges of our time, taking effective action as a TV company remains a significant hurdle. In a proactive step within the global media industry, ITV has recently published its Climate...
