Powerful Radio Work by STIHL Doubles Brand Recognition

by Aurelija | Feb 19, 2025 | Business cases

With the rise of online retailers, STIHL found itself losing some control over how and where its brand was represented. At the same time, demand for battery-powered (cordless) tools surged. The leading garden and forestry brand shifted its focus from solely B2B to...

Proximus Claims the Future at Fibre Speed via Radio

by Aurelija | Feb 19, 2025 | Business cases

In a market where price often dominates, Proximus decided to take a bold new approach. Rather than engaging in a price war, the telecom company chose to reposition itself as the fibre provider of the future. Their key to success? A clear strategy, a powerful media...

Driving Brand Engagement Through Interactive Radio: The 538 Voice Hunt

by Aurelija | Feb 18, 2025 | Business cases

26 briefcases, 26 voices, and a prize pool of €100,000 – that’s 538 Voice Hunt. The National Postcode Lottery, Talpa Network, and Abovo Media joined forces for this exciting and captivating radio game in the Netherlands. The Challenge The objective of the...

IKEA Switzerland’s Success with Radio Advertising

by Aurelija | Jan 23, 2025 | Business cases

Background IKEA Switzerland successfully leveraged radio advertising as a core component of its media strategy to drive customer engagement, store visits, and sales. In partnership with Swiss Radioworld and EssenceMediacom, the company developed and executed a series...

The “Real Talk” about the advertising power of radio – Swiss radio industry collaborates on a joint promotion campaign

by Aurelija | Jan 23, 2025 | Business cases

In September 2024, Swiss Radioworld and CH Media, in collaboration with the Verband Schweizer Privatradios (VSP) and Radios Régionales Romandes (RRR), launched a comprehensive marketing campaign titled “Real Talk” to promote the advantages of radio...