by Aurelija | Dec 10, 2025 | Business cases
FranceTV Publicité has partnered with independent consultancy Carbone 4 to measure the climate compatibility of advertised products and, from 2026, to encourage higher-scoring products with preferential airtime across its ecosystem. This approach treats...
by Aurelija | Dec 10, 2025 | Business cases
RMB has created Blue as a single transition brand that signals a purpose-driven marketing strategy to both citizens and advertisers. From a B2C angle, it is presented to the viewers through a recognisable on-air identity and the www.bluepub.be website, and from a B2B...
by Aurelija | Dec 9, 2025 | Uncategorized
Global Media Sustainability Framework (GMSF) Watch the Ad Net Zero presentation to learn more about the GMSF: Global Media Sustainability Framework: the scope, components, channels, stages, and establishing consistent boundaries across channels. ACCESS RECORDING...
by Aurelija | Nov 26, 2025 | Business cases
Did you know that audio waves can extinguish fire? When Commercial Radio & Audio (CRA) set out to prove the effectiveness of audio to marketers, they didn’t just commission research or cite industry statistics: instead, they partnered with a leading...
by Aurelija | Nov 26, 2025 | Business cases
Radio reaches people everywhere, from morning commutes to afternoon breaks, while they wait in queues or listen to the news. It builds trust through familiar voices and creates shared moments that unite entire communities around causes that matter. Radio is not only a...
