by Aurelija | Apr 22, 2026 | Business cases
Gyros & Grill Bistro is a fast-food restaurant in Budapest’s 23rd district, serving gyros, sausages and snacks to a local community, with a menu built around high-protein ingredients. Atmedia set out to raise awareness among nearby gym-goers and convert that...
by Aurelija | Apr 22, 2026 | Business cases
Founded in 2017, Polcz Food set out to solve a gap in the market: clean-label convenience food, free from gluten, milk, egg and sugar, that does not need refrigeration. The brand now produces over 700,000 portions a year across 15+ flavours, with revenues of 820...
by Aurelija | Mar 31, 2026 | Business cases
In Canada, there are no regulations regarding the accounting of Scope 3 emissions for investments in marketing and advertising activities. CBC/Radio-Canada decided to address this gap. Their project, named The Other Cost Per Click, was not about measuring the...
by Aurelija | Mar 31, 2026 | Business cases
Finland’s commercial TV broadcasters spent the past year developing a carbon emissions measurement framework for linear TV advertising, starting with no local methodology and ending with a validated model owned by an industry body. For markets facing the same...
by Aurelija | Mar 24, 2026 | Business cases
The advertising industry has fully embraced automation. Programmatic is no longer an innovation layer, it is the backbone of modern media trading. However, while digital channels have evolved into seamless, data-driven ecosystems, broadcast radio has struggled to keep...
