Philips, ITV, Radio-Canada, France TV Publicité and Mediaplus shared various initiatives launched by their companies in the areas of corporate and social responsibility, and governance. Restricted content You are unauthorized to view this content. Please log in or...
Iligo, DPG Media and Accenture Song explored factors that may help radio and audio companies boost the creativity of ads, leading to more monetisation opportunities. Restricted content You are unauthorized to view this content. Please log in or contact the egta...
In this workshop, Steven Golus presented an overview of current alternative targeting solutions and approaches to identity resolution for the cookie-less era. Restricted content You are unauthorized to view this content. Please log in or contact the egta team....
In 2020, Google Chrome announced its intentions to phase out the use of third-party cookies. Broadcasters are already planning how to navigate this next phase of digital advertising. The Online Talk analysed the changes initiated by big tech players; the regulatory...
egta’s Market Intelligence Meeting focuses on topics related to radio effectiveness, attribution and innovative research. See agenda Restricted content You are unauthorized to view this content. Please log in or contact the egta...
