egta’s Marketing & Sales Meeting gathers directors of marketing, sales and advanced advertising from radio sales houses to share best practices in pricing strategies, data management, and ad sales innovation. See agenda Restricted content You are unauthorized to...
This session covered the main highlights from egta’s Radio Study Trip to NY 2022, including: U.S. media landscape and trends, podcast, tech innovations, AI, metaverse etc. Restricted content You are unauthorized to view this content. Please log in or contact the...
The aim of this session is to make the connection between policy and business in the context of the current discussions on audience measurement in the European Media Freedom Act. Restricted content You are unauthorized to view this content. Please log in or contact...
This informal working group gathers experts responsible for sustainability from egta member sales houses, to share on SCR issues with a focus on environmental initiatives and the fight against green-washing. The session includes contributions from ITV, RMB and France...
The workshop focused on strategies for improving employer branding and creating a workplace culture that will help you attract and retain the best talent. The session includes contributions from Channel 4, Nova Croatia, Kagiso, ITV and Careers International....
