The topic of environmental sustainability is more important than ever – all of our members have, in one way or another, already started working towards making their companies more sustainable. The specific advertising-related matters (such as commercial offers, special pricing strategies, dedicated ad space for green brands, ad impact calculators etc.) have so far not been tackled by our industry at European level. This is where egta would like to make a difference. This online working group is our way of giving you the floor and allowing for a constructive discussion on this very important topic.