2026 Expert Group on Ad Replacement (April)

by admin | May 13, 2026

The group consists of members who are involved in the digital ad replacement of linear ads, also called DAI, Dynamic Ad Insertion. They aim to share insights, benchmark market practices, and collaborate on solutions to common challenges in measurement, pricing, and...

2026 AI Community Meeting (March)

by admin | Apr 27, 2026

This expert group brings together AI specialists from multiplatform TV and audio companies to exchange insights, experiences, and best practices. It serves as an exclusive peer-to-peer forum and interactive collaborative space for egta members focused on the practical...

2026 AI Community Meeting (April)

by admin | Apr 27, 2026

About the group This expert group brings together AI specialists from multiplatform TV and audio companies to exchange insights, experiences, and best practices. It serves as an exclusive peer-to-peer forum and interactive collaborative space for egta members focused...

2026 Outcomes Community Meeting

by admin | Apr 20, 2026

In this session of the egta Outcomes Community, Sameer Modha, Commercial Measurement Innovation Lead at ITV, laid out why the window is closing for TV broadcasters to build credible outcome measurement before the digital platforms pull too far ahead. Drawing on his...

2026 Sustainability Community Meeting

by Aurelija | Mar 30, 2026

Key topics covered: Two key KPIs for assessing the carbon footprint of online and offline campaigns and benchmarking media on a consistent basis, presented by Estelle Reale, Clément Cordeiro, and Quentin Le Viol (DK) Finland’s approach to applying the...