Community members presented real market challenges and discussed them together, guided by expert facilitator Sameer Modha. The session moved from theory to practical, hands on problem solving. Restricted content You are unauthorized to view this content. Please log in...
In this session of the egta Outcomes Community, Marius and Anna from Virtual Minds gave the group a forward-looking tour of how operational optimization on linear TV and broadcasting inventory could evolve and eventually connect to outcomes, opening with European...
In this session of the egta Outcomes Community, Wayne from Sky walked the group through a packed, slide heavy tour of how Sky approaches long term TV measurement, anchored in the principle that measurement quality is only as good as the underlying data. The session...
In this session of the egta Outcomes Community, RTL Germany walked us through how the broadcaster measures TV advertising effectiveness across the full marketing funnel, framing the discussion around the persistent gaps in credibility, scalability, and connectivity...
In this session of the egta Outcomes Community, Samir Modha, Commercial Measurement Innovation Lead at ITV, opened the newly relaunched working group with a live interactive poll designed to map where members actually stand on outcomes measurement before diving into...
