2026 Outcomes Community Meeting

by admin | Apr 20, 2026

In this session of the egta Outcomes Community, Sameer Modha, Commercial Measurement Innovation Lead at ITV, laid out why the window is closing for TV broadcasters to build credible outcome measurement before the digital platforms pull too far ahead. Drawing on his...

2026 Sustainability Working Group Meeting (March)

by Aurelija | Mar 30, 2026

Key topics covered: Two key KPIs for assessing the carbon footprint of online and offline campaigns and benchmarking media on a consistent basis, presented by Estelle Reale, Clément Cordeiro, and Quentin Le Viol (DK) Finland’s approach to applying the...

2026 Expert Group on Ad Replacement

by admin | Mar 24, 2026

The group consists of members who are involved in the digital ad replacement of linear ads, also called DAI, Dynamic Ad Insertion. They aim to share insights, benchmark market practices, and collaborate on solutions to common challenges in measurement, pricing, and...

2026 Multiplatform TV Audience Measurement Session

by admin | Mar 16, 2026

Topics tackled during this meeting: Developments in cross-platform and cross-media audience measurement Standardisation vs. proprietary measurement approaches across markets Campaign evaluation metrics and benchmarking for TV and cross-video Regulatory and governance...

2026 Market Intelligence Meeting (TV Session)

by admin | Mar 16, 2026

Topics tackled during the meeting: Video market trends, including streaming platforms, ad spend, and the rise of CTV: market trends and effectiveness Advertising effectiveness strategies to drive engagement, brand impact, and conversions The role of data quality,...