This special end-of-year session focused on the findings of GroupM’s This Year, Next Year report. This comprehensive analysis provides projections for channel investments, insights into the forces shaping the future of television and radio advertising, and key...
In this meeting the AdNetZero experts and egta members discussed the following questions: What is AdNetZero Global vs the AdNetZero Europe? What does it mean to open a national chapter of AdNetZero? What is the current situation with the GMS Framework ? Where does...
In this webinar, Nielsen and TV2 Denmark shared insights on the global CTV trends and the comprehensive Danish audience measurement solution. They explored how cross-screen measurement is driving impactful business decisions for TV2 and its clients, including by...
The topic of environmental sustainability is more important than ever – all of our members have, in one way or another, already started working towards making their companies more sustainable. The specific advertising-related matters (such as commercial offers,...
FreeWheel and NBCUniversal presented the findings of a new joint global report entitled Prescribing Premium, an exhaustive consumer study designed to determine what, specifically, comprises a high-quality viewing experience from an audience perspective. The aim of the...
