egta’s CEOs’ & Top Execs’ Summit gathering over 200 senior decision-makers from across Europe and beyond, all responsible for the monetisation of content, optimisation of revenues and advertising sales on behalf of major broadcasters. Discover the insights from...
egta’s Marketing & Sales Meeting gathers directors of marketing, sales and advanced advertising from TV sales houses to share best practices in pricing strategies, data management, and ad sales innovation. See agenda Restricted content You are unauthorized to view...
Organised by the teams of egta, CIMM, EACA, IAB Europe and WFA, the International Knowledge Exchange enables discussions and insights about the latest measurement innovations, initiatives and solutions in the US and Europe. Restricted content You are unauthorized to...
This session covered the main highlights from egta’s Study Trip to NY 2022, including: U.S. media landscape and trends, streaming and unification and cross-media measurement. Restricted content You are unauthorized to view this content. Please log in or contact...
Organised by the teams of egta, CIMM, EACA, IAB Europe and WFA, the International Knowledge Exchange enables discussions and insights about the latest measurement innovations, initiatives and solutions in the US and Europe. Restricted content You are unauthorized to...
