In this webinar, Peter Hammer (Managing Director of the Marketing Scientist Group) presented exclusive insights from the Total Video ContentFX report, a groundbreaking research project comparing video consumption data from 2018 to 2023. The session addressed the key trends that have shaped the industry, including the growth of SVOD services, the reinvention of traditional TV into FAST channels, YouTube’s increasing dominance across all screens, and the explosive rise of TikTok among younger audiences.