TV Marcom Forum focused on B2B exchange and communications strategies, with an emphasis on how to effectively engage with clients in a rapidly changing market See agenda Restricted content You are unauthorized to view this content. Please log in or contact the egta...
egta’s Marketing & Sales Meeting gathers directors of marketing, sales and advanced advertising from TV sales houses to share best practices in pricing strategies, data management, and ad sales innovation. See agenda Restricted content You are unauthorized to view...
In this Online Talk, ITV and CANAL+ BRAND SOLUTIONS showcased why and how TV must shift beyond traditional measurement metrics and embrace outcome-based KPIs to remain competitive in today’s rapidly changing media landscape. Restricted content You are unauthorized to...
In this webinar, Peter Hammer (Managing Director of the Marketing Scientist Group) presented exclusive insights from the Total Video ContentFX report, a groundbreaking research project comparing video consumption data from 2018 to 2023. The session addressed the key...
The International Knowledge Exchange provides an opportunity for the international media and advertising industries to share insights about the latest innovations, initiatives and solutions related to measurement, currency, data and metrics in the US and European...
