TVSquared and RTL AdConnect discussed the challenges and opportunities related to measurement and attribution of multiplatform TV. Restricted content You are unauthorized to view this content. Please log in or contact the egta...
A look at the many new trends in the TV and video landscape and a deep dive into how Kantar accounts for increased viewer fragmentation to maintain accurate measurement. Restricted content You are unauthorized to view this content. Please log in or contact the egta...
Pubmatic, Canal+ Brand Solutions, IRIS.TV and Vodafone discussed the status of programmatic trading for CTV across Europe and discussed how programmatic could contribute to scaling up business opportunities in this market segment for broadcasters and brands alike....
Google shared the current status of the privacy sandbox, next steps, what it will mean for egta members and what we can expect in the coming months. Restricted content You are unauthorized to view this content. Please log in or contact the egta...
AccuWeather and Channel 4 shared insights on their approaches to programmatic sales. Restricted content You are unauthorized to view this content. Please log in or contact the egta team. Username Password Remember Me Forgot...
