FreeWheel and NBCUniversal presented the findings of a new joint global report entitled Prescribing Premium, an exhaustive consumer study designed to determine what, specifically, comprises a high-quality viewing experience from an audience perspective.
The aim of the research is to define what makes a high-quality video experience for most viewers and understand the impact of different quality viewing experiences on viewers and brands within those environments. They will also expand on ad experience providing additional insights on ad formats.