egta’s Market Intelligence Meeting focuses on topics related to TV and video effectiveness, measurement, attribution, attention, and innovative research. See agenda Restricted content You are unauthorized to view this content. Please log in or contact the egta...
Bell Media and M6 Publicité share insights on how data is playing an integral role in a their companies’ strategic vision. Restricted content You are unauthorized to view this content. Please log in or contact the egta...
egta’s CEOs’ & Top Execs’ Summit gathering over 200 senior decision-makers from across Europe and beyond, all responsible for the monetisation of content, optimisation of revenues and advertising sales on behalf of major broadcasters. Discover the insights from...
Paramount and MSG showcased a part of their extensive research initiative – the Science of Sponsorship – analysing 50+ popular TV shows and 250+ brands. The talk focused on effective TV sponsorships and strategies for successfully leveraging brand assets....
This Online Talk focused on the insights into Altman Solon’s study on the Total TV advertising landscape in the US and Europe. Restricted content You are unauthorized to view this content. Please log in or contact the egta...
