2025 European Affairs Group 81

by Aurelija | Feb 20, 2025

The European Affairs Group (EAG) is a network of legal experts who gather to discuss the regulatory issues of the moment and define the association’s lobbying priorities and policy objectives. Topics discussed in this meeting AVMSD Orientation and state of play...

2025 Online Talk on How TV Business Impacts Democracy

by admin | Feb 6, 2025

Topics covered during the webinar: Data driven insights: Showing the degree of monopolisation in digital markets and how the digital world is no longer fair and open acces Data interpretation: Analyzing the negative effects on the media economy and the diminished...

2024 Online Talk on forecasts for 2025

by admin | Dec 12, 2024

This special end-of-year session focused on the findings of GroupM’s This Year, Next Year report. This comprehensive analysis provides projections for channel investments, insights into the forces shaping the future of television and radio advertising, and key...

2024 Sustainability Community Meeting with AdNetZero

by admin | Dec 5, 2024

In this meeting the AdNetZero experts and egta members discussed the following questions: What is AdNetZero Global vs the AdNetZero Europe? What does it mean to open a national chapter of AdNetZero? What is the current situation with the GMS Framework ? Where does...

2024 Online Talk on CTV measurement

by admin | Dec 2, 2024

In this webinar, Nielsen and TV2 Denmark shared insights on the global CTV trends and the comprehensive Danish audience measurement solution. They explored how cross-screen measurement is driving impactful business decisions for TV2 and its clients, including by...