2025 CEOs’ & Top Execs’ Summit – JOINT Session

by admin | Jun 10, 2025

The CEOs’ & Top Execs’ Summit is egta’s flagship annual event, gathering over 200 senior decision-makers from TV and radio companies from across Europe and beyond, all responsible for the monetisation of content, optimisation of revenues and advertising sales on...

2025 European Affairs Group 82

by Aurelija | May 15, 2025

The European Affairs Group (EAG) is a network of legal experts who gather to discuss the regulatory issues of the moment and define the association’s lobbying priorities and policy objectives. Topics discussed in this meeting AVMSD Commission study EAO Report European...

2025 Online Talk on Programmatic Strategies

by admin | Apr 29, 2025

This Online Talk showcases how FreeWheel and Paramount Connect created a single-entry point for advertisers to seamlessly plan, trade, and measure campaigns across Paramount’s entire ecosystem. Topics tackled during this webinar inluded: Australian Market Dynamics:...

2025 Sustainability Community Meeting with ITV

by Aurelija | Apr 11, 2025

The meeting featured updates on sustainability progress across various markets and ITV’s sustainability initiatives and targets, including: – ITV’s Climate Transition Plan- Sustainability On-Screen- Climate Action Internal Objectives- Revenue Climate...

2025 Market Intelligence Meeting (TV)

by admin | Mar 18, 2025

Topics tackled in this session include: Why does TV remain the most powerful ad medium across the entire funnel? How can AI be used in media research? What strategies can help multiplatform TV more effectively target GenZ? Can TV become a performance medium? See...