This expert group brings together AI specialists from multiplatform TV and audio companies to exchange insights, experiences, and best practices. It serves as an exclusive peer-to-peer forum and interactive collaborative space for egta members focused on the practical and strategic use of AI to accelerate innovation in ad sales and content monetisation.
The first meeting featured the presentation of results of a survey run by egta among its members on the use of AI across their business operations as well as expert input from the group facilitator Jon Block (Syllepsis).
Meeting agenda
1. Introduction – community objectives and working approach
Katty Roberfroid, Director General, egta
2. Key findings from the egta member survey on the current use of AI in business operations
• Priority topics, business operations areas, projects types and use cases
• Implementation maturity levels across egta membership
The egta team
3. Expert input: strategic scenarios and business considerations for TV and audio companies
• Identifying core assets to protect as competitive advantages
• Determining what can be shared with other market players
• Areas with potential for cross-industry collaboration
Jon Block, Founder, Syllepsis
4. Open discussion and member perspectives
• Current AI initiatives and areas of activity
• Key priorities and upcoming developments
• Agreement on focus topics for the next meeting and its date