In this session of the egta Outcomes Community, Wayne from Sky walked the group through a packed, slide heavy tour of how Sky approaches long term TV measurement, anchored in the principle that measurement quality is only as good as the underlying data. The session...
In this session of the egta Outcomes Community, RTL Germany walked us through how the broadcaster measures TV advertising effectiveness across the full marketing funnel, framing the discussion around the persistent gaps in credibility, scalability, and connectivity...
In this session of the egta Outcomes Community, Samir Modha, Commercial Measurement Innovation Lead at ITV, opened the newly relaunched working group with a live interactive poll designed to map where members actually stand on outcomes measurement before diving into...
This event will explored the practical and strategic implications of AI across the ad sales value chain, with a focus on how TV and audio companies can leverage AI to drive revenue growth, optimise operations, and strengthen their competitive position in an...
The CEOs’ & Top Execs’ Summit is egta’s flagship annual event, gathering over 200 senior decision-makers from TV and radio companies from across Europe and beyond, all responsible for the monetisation of content, optimisation of revenues and advertising sales on...
