2025 Online Talk on Programmatic Strategies

by admin | Apr 29, 2025

This Online Talk showcases how FreeWheel and Paramount Connect created a single-entry point for advertisers to seamlessly plan, trade, and measure campaigns across Paramount’s entire ecosystem. Topics tackled during this webinar inluded: Australian Market Dynamics:...

2025 Sustainability Community Meeting with ITV

by Aurelija | Apr 11, 2025

The meeting featured updates on sustainability progress across various markets and ITV’s sustainability initiatives and targets, including: – ITV’s Climate Transition Plan- Sustainability On-Screen- Climate Action Internal Objectives- Revenue Climate...

2025 Market Intelligence Meeting (TV)

by admin | Mar 18, 2025

Topics tackled in this session include: Why does TV remain the most powerful ad medium across the entire funnel? How can AI be used in media research? What strategies can help multiplatform TV more effectively target GenZ? Can TV become a performance medium? See...

2025 Multiplatform TV Measurement Session

by admin | Mar 18, 2025

Topics explored during this session include: How can linear TV, CTV, and digital be unified into a consistent measurement framework? What practical approaches ensure audience data remains comparable and reliable across platforms and markets? What are the latest...

2025 egta Ambassador Session (TV)

by admin | Mar 10, 2025

Topics discussed during this online session include: How egta supports its TV members’ business, and with what services and tools. How to navigate egta website, database, and requests. What is included in egta Tv membership. Restricted content You are...