The topic of environmental sustainability is more important than ever – all of our members have, in one way or another, already started working towards making their companies more sustainable. The specific advertising-related matters (such as commercial offers,...
FreeWheel and NBCUniversal presented the findings of a new joint global report entitled Prescribing Premium, an exhaustive consumer study designed to determine what, specifically, comprises a high-quality viewing experience from an audience perspective. The aim of the...
TV Marcom Forum focused on B2B exchange and communications strategies, with an emphasis on how to effectively engage with clients in a rapidly changing market See agenda Restricted content You are unauthorized to view this content. Please log in or contact the egta...
egta’s Marketing & Sales Meeting gathers directors of marketing, sales and advanced advertising from TV sales houses to share best practices in pricing strategies, data management, and ad sales innovation. See agenda Restricted content You are unauthorized to view...
In this Online Talk, ITV and CANAL+ BRAND SOLUTIONS showcased why and how TV must shift beyond traditional measurement metrics and embrace outcome-based KPIs to remain competitive in today’s rapidly changing media landscape. Restricted content You are unauthorized to...
