About the group
This expert group brings together AI specialists from multiplatform TV and audio companies to exchange insights, experiences, and best practices. It serves as an exclusive peer-to-peer forum and interactive collaborative space for egta members focused on the practical and strategic use of AI to accelerate innovation in ad sales and content monetisation.
The second AI Community meeting focused on the use of AI for ad sales and featured business cases from Talpa (NL), Prima TV (CZ) and France Télévisions Publicité (FR).
Meeting agenda
1. Introduction
The egta team
2. Member case studies and discussion
- Talpa – agentic buying and AdCP
A look at how Talpa is approaching new AI-enabled sales workflows and preparing for more automated buying environments. - FranceTV Publicité – ADspace•ia
A deeper look at ADspace•ia, FranceTV Publicité’s AI-driven solution designed to optimise ad sales by improving inventory allocation, enhancing targeting capabilities, and supporting better decision-making to maximise fill rates and revenue. - Prima
A presentation focused on ads scheduling optimisation and the feedback received from agencies, as a way to open discussion on practical opportunities and sensitivities in this area.
3. Open discussion
Key takeaways, common questions, egta AI Forum update, and next steps for the May community meeting.