Topics tackled during this meeting:

• Developments in cross-platform and cross-media audience measurement
• Standardisation vs. proprietary measurement approaches across markets
• Campaign evaluation metrics and benchmarking for TV and cross-video
• Regulatory and governance challenges, including the role of JICs and EU policy developments
• Evolution of TV audience reporting and real-time measurement systems
• Outcomes-based measurement, identity and data governance issues
• Impact of AI, programmatic, and new technologies on media measurement