This expert group brings together AI specialists from multiplatform TV and audio companies to exchange insights, experiences, and best practices. It serves as an exclusive peer-to-peer forum and interactive collaborative space for egta members focused on the practical and strategic use of AI to accelerate innovation in ad sales and content monetisation.

Topics

The 4th meeting of the egta community focused on agentic ad sales and featured two presentations:

• FreeWheel / Comcast Advertising presented their work on seller agents and agentic workflows, covering how AI agents are being deployed to automate and enhance the sell-side of premium video advertising.
• Values.media and TF1 Pub showcased their recent partnership allowing for connecting agency briefs with TV sponsorship opportunities through an AdCP-powered AI solution.