Topics tackled during the meeting:

• Video market trends, including streaming platforms, ad spend, and the rise of CTV: market trends and effectiveness
• Advertising effectiveness strategies to drive engagement, brand impact, and conversions
• The role of data quality, literacy, and analytics in marketing decision-making
• Using cross-media measurement to demonstrate total reach and protect TV investment
• Advertiser perspectives on planning across screens and defining meaningful KPIs
• Research insights on TV effectiveness, attention, AI-driven contextual advertising, outcomes measurement, and the value of overlooked audiences