This expert group brings together AI specialists from multiplatform TV and audio companies to exchange insights, experiences, and best practices. It serves as an exclusive peer-to-peer forum and interactive collaborative space for egta members focused on the practical and strategic use of AI to accelerate innovation in ad sales and content monetisation.

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The fifth AI Community meeting focused on how AI can improve internal productivity and workflows. Featured presentations:

• Marion Hubaydulin, VP Advertising CRM & Analytics at RTL Germany, shared insights on “Transforming the sales house for the AI era”: how data, AI and automation are reshaping advertising sales, from everyday workflows to smarter commercial decisions.
• Jan Lajka, Chief Data Officer at FTV Prima, shared a selection of practical AI use cases from across the business, illustrating how AI can support productivity, intelligence and decision-making in different areas of the organisation.