This online session explore the topics disucssed during egta’s 2025 Audio Study Trip to NY, including:

• The vibrant world of US audio: latest consumption trends, daily reach, and the share of audio listening time.
• The current state of audio buying in the US: challenges and barriers across formats, emerging solutions, and future expectations.
• Podcasting’s rapid growth: unprecedented shifts in consumption, evolving distribution models, the expanding podcast business, and its impact on the broader audio landscape.
• Innovations in technology and measurement: from attribution tools to attention-based metrics, new technologies transforming how we evaluate and optimise audio campaigns.