2026 Online Talk on practical applications of AI for ad sales, and monetisation strategies

by admin | Mar 5, 2026

This expert session with Steven Golus focused on how key types of AI are transforming today’s advertising ecosystemand how AI can help unlock new commercial opportunities, enhance campaign performance, and optimise monetisation strategies across TV, audio, and digital...

2026 Online Talk: Fréquence Z: what Gen Z really wants and how brands can truly resonate with them

by admin | Feb 19, 2026

Fréquence Z study decodes the fascinating paradoxes of a generation in motion. Between constant connection and digital fatigue, activism and indulgence, individuality and social pressure, today’s 18–30-year-olds are redefining the rules of communication and brand...

2026 Online Talk on Opening TV Inventory to Accessible Ads

by admin | Feb 2, 2026

This online session focused on how the belgian sales house RMB worked with RTBF and the channels it represents to include subtitled and audio-described commercials in regular ad breaks. RMB showcased how accessibility was written into specs, systems and workflows so...

2026 Online Talk – This Year Next Year: Key Media Insights for TV & Radio

by admin | Jan 19, 2026

In this webinar, WPP unveiled the latest findings from its This Year Next Year annual forecast offering an in-depth look at global advertising investment trends for 2026. The session focused on what the latest projections mean specifically for television and radio...

2025 European Affairs Group 84

by Aurelija | Dec 4, 2025

The European Affairs Group (EAG) is a network of legal experts who gather to discuss the regulatory issues of the moment and define the association’s lobbying priorities and policy objectives. Topics discussed in this meeting AVMSD Evaluation Study and Survey Strategy...