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This expert session with Steven Golus focused on how key types of AI are transforming today’s advertising ecosystemand how AI can help unlock new commercial opportunities, enhance campaign performance, and optimise monetisation strategies across TV, audio, and digital...
Fréquence Z study decodes the fascinating paradoxes of a generation in motion. Between constant connection and digital fatigue, activism and indulgence, individuality and social pressure, today’s 18–30-year-olds are redefining the rules of communication and brand...
This online session focused on how the belgian sales house RMB worked with RTBF and the channels it represents to include subtitled and audio-described commercials in regular ad breaks. RMB showcased how accessibility was written into specs, systems and workflows so...
In this webinar, WPP unveiled the latest findings from its This Year Next Year annual forecast offering an in-depth look at global advertising investment trends for 2026. The session focused on what the latest projections mean specifically for television and radio...
