This event will explored the practical and strategic implications of AI across the ad sales value chain, with a focus on how TV and audio companies can leverage AI to drive revenue growth, optimise operations, and strengthen their competitive position in an increasingly automated advertising ecosystem.
Key topics
- Unlocking the essentials: AI fundamentals, generative and agentic AI – cutting through the hype.
- Insights into agencies’ tech stacks: how AI tools reshape media planning, buying, and audience data strategies.
- Exploring privacy-safe data collaboration setups and what publishers must prepare for in agent-to-agent trading.
- Aligning AI-driven offers with advertiser KPIs: balancing automation and human insight to boost profitability.
- Diving into the global shift: how tech platforms integrate AI in targeting, creative optimisation, and bidding – and what it means for TV and audio companies.
- Interoperability insights: how agentic buying and emerging standards (like AdCP) redefine efficiency and partnership models.
- Operational AI in ad sales: how TV and audio companies can manage transformation, reskill teams, and embed AI into daily workflows.
- Building the future: designing the backbone ad sales infrastructure for the AI era – defining data access, guardrails, and interoperability principles.
- Hands-on collaboration session on MCP-powered AI solutions for TV and audio ad sales.
- Innovation spotlight: exploring new tools and partnership models that create additional revenue streams; turning innovation into deals and lowering the barrier to agentic operations.
- AI use cases and pilots from leading TV and audio companies; projects on improved visibility in AI search, AI use cases on agentic sales, generative AI for ad creation, enhancing profitability and client reach, etc.
- Strategic close: defining TV and audio’s collective AI stance – leveraging trust, brand safety, live content, and reach in the automated era.