by admin | Oct 9, 2024 | Accessibility - cases, Accessibility - resources, Opinion Pieces
egta spoke to Taide Guajardo, Chief Brand Officer Europe at P&G on the evolution of the conversation around accessible advertising, recent progress and the critical next steps needed to remove barriers to advertising to ensure that ads truly reach and can be...
by Warren O'Donnell | Jul 18, 2024 | Accessibility - cases, Business cases
The most accessible games yet Channel 4 announced that all advertising on its network during the Paris 2024 Paralympic Games will carry subtitles. This enhances Channel 4’s commitment to making its coverage of the Games the most accessible yet. The commitment builds...
by Warren O'Donnell | Jul 18, 2024 | Accessibility - cases, Business cases
FTP: Reinforcing its commitment to social inclusion According to the World Health Organization (WHO), almost 200 million people in the wider European region experience some degree of hearing loss. This is a significant health issue around the globe, and France is no...
by Aurelija | May 23, 2024 | Accessibility - cases, Business cases
On the occasion of Global Accessibility Awareness Day (GAAD), ITV launched two creative ad breaks designed to raise awareness about accessibility and inclusion. These ad breaks were featured on ITV1 and during “This Morning,” a daytime talk show. With 12...
by Warren O'Donnell | Mar 29, 2024 | Accessibility - cases
Background More than 60 million people in the US live with a disability, yet products and experiences are still not designed with this community in mind. Degree Inclusive packaging and inclusive advertising ensure that people with disabilities have an equal playing...
by admin | Nov 28, 2023 | Accessibility - cases
World TV Day Established in 1996 by the United Nations, 21 November marks World TV Day (WTVD). Every year, egta joins forces with industry partners to promote and celebrate the power of TV through a dedicated 30-sec TV spot. Each year, the WTVD spot focuses on one of...
