by Warren O'Donnell | May 11, 2023 | Accessibility - cases
Clearcast, owned by UK commercial broadcasters, ITV, Channel 4, Sky and Warner Media, is the clearance body in position to ensure that advertising is not misleading, harmful or offensive and that it conforms to the UK Codes of Advertising. UK advertisers face...
by Warren O'Donnell | May 11, 2023 | Accessibility - cases
4 Sales, the commercial arm of UK public broadcaster Channel 4, joined forces with the Royal National Institute of Blind People (RNIB) and several major brands, such as Airbnb, BT Broadband, Experian, P&G brands Gillette and Oral B, and Virgin Media, to create a...
by admin | May 9, 2023 | Accessibility - cases
Continuing their efforts to be more inclusive, in 2022, Mastercard launched a new advertising campaign targeting blind and visually-impaired individuals to promote its “Touch Cards” products. The bank cards have unique notches that allow for tactile...
