How BMW used a countdown to hold attention for two minutes

by Clément MAERTENS | Feb 24, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Brand: BMW Sector: Automotive Sales house: Ads & Data Market: Belgium Media and platforms: TV/Digital Context The iX3 launch in Belgium used prime time to make a first impression quickly. The plan did not rely...

Using election night viewing habits to make a retail message feel like entertainment

by Clément MAERTENS | Feb 24, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Client: Bauhaus Sector: Retail Sales house: Sanoma Market: Finland Time period: April 2025 Format: Branded entertainment programme Distribution: TV, Online streaming, News outlets Context This campaign connected...

Your city, your ad: how Ad Alliance made TV personal

by Clément MAERTENS | Feb 24, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Country: The Netherlands Company: Ad Alliance Client: Polestar Sector: Automotive Media: Addressable TV Time period: 2025 Background Polestar, the Swedish electric vehicle manufacturer, was rapidly expanding its...

Turning trusted TV moments into book sales by linking attention to clear places to buy

by Clément MAERTENS | Feb 23, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Client: Standaard Boekhandel Sector: Publishing Sales house: Ads & Data Market: Belgium Programme environment: De Tafel van Gert on Play/Play4 Media / platforms: Video (TV + online video ads) / In-store...

Don’t skip the break: Turning France 2’s ad bump into a life-saving reminder

by Clément MAERTENS | Feb 23, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Country: France Company: FTP Client: French National Cancer Institute (INCa) Sector: Public health Media: France 2 (broadcast TV) Time period: March 2025 Budget (approx.): €300,000+ Campaign objective FranceTV...