When Entertainment Becomes Edible

by Clément MAERTENS | Jan 30, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Country: France Company: CANAL+ BRAND SOLUTIONS Client: McDonald’s Sector:  FMCG (Food & Beverage) Media: Linear TV, digital video, social media, in-app activation, in-store Time period: 4 months (September...

How to use unsold inventory to prove TV’s effectiveness

by Clément MAERTENS | Nov 28, 2025 | Business cases

Transfer Media, Belgium’s sales house for premium thematic and kids channels, worked with DSTRSD media to turn unsold linear TV minutes into measurable single product commerce tests. The goal was to show how unused airtime can support a low effort conversion pilot...

How a lighter ad load on Canal+ Brand Solutions’ streaming platforms boosts effectiveness in all funnel stages

by Clément MAERTENS | Nov 28, 2025 | Business cases

Canal+ Brand Solutions – the sales house for Canal+ in France – released the results of a study on the advertising experience offered on Stream+, their aggregated digital video offer, which limits ads to an average of three minutes per hour and two pre-roll ads at the...

DPG’s Ad Manager+ launches for Seamless display with AI-based audience

by Clément MAERTENS | Oct 24, 2025 | Business cases

DPG Media is extending its in-house platform with Ad Manager+. The update adds AI optimization audience expansion, creative tools, and workflow support in the same self-serve environment that supports Full CTV and retail-data activation. For sales houses: retail and...

Inside FranceTV Publicité’s ADspace•ia’s planning layer

by Clément MAERTENS | Oct 24, 2025 | Business cases

FranceTV Publicité is transitioning its media buying operations into an AI-assisted mode. ADspace•ia now produces real-time, inventory-aware recommendations for TV-cross-video campaigns. It executes these plans as a managed service on france.tv’s premium offer. For...