TV4 Media Manager: A New Era of Self-Service Advertising Solutions

by Aurelija | Oct 17, 2024 | Business cases

In June 2024, TV4 launched the TV4 Media Manager, a groundbreaking ad booking system designed to simplify the full advertising process for SMEs and small agencies. This new platform consolidates various advertising opportunities into a single, user-friendly interface,...

Channel4’s committment to enhancing ad accessibility

by admin | Oct 9, 2024 | Accessibility - cases, Accessibility - resources, Opinion Pieces

 Channel 4 was created to represent unheard voices within the UK, so it’s only natural that we want to ensure our content is as accessible and inclusive as possible. As of 2024, 100% of our programming content is enabled for closed caption subtitles. For our...

FranceTV Publicité’s strategy to make ads more accessible

by admin | Oct 9, 2024 | Accessibility - cases, Accessibility - resources, Opinion Pieces

In this interview, Marianne Siproudhis, Chief Executive Office at FranceTV Publicité discusses the company’s committment to greater accessibility in advertising in the context of the Paralympic Games. egta: Why has FranceTV Publicité decided to embrace...

bTV’s committment to ad accessibility

by admin | Oct 9, 2024 | Accessibility - cases, Accessibility - resources, Opinion Pieces

egta spoke to Velimira Petrova, Sales Director, bTV Media Group to discuss bTV’s strategy to advance accessibility in advertisisng across their portfolio. egta: Why has bTV decided to embrace accessibility? Are you seeing changes in your local market? Velimira...

Diageo’s approach to ad accessibility

by admin | Oct 9, 2024 | Accessibility - cases, Accessibility - resources, Opinion Pieces

egta spoke to Sarah Sorrenson, Global Head of Media, Diageo to explore how Diageo embraces ad accessibility in their campaigns and across their assets.  At Diageo, we are committed to nurturing the most inclusive and diverse culture, as well as shaping market-leading...