by Aurelija | Mar 24, 2026 | Business cases
The advertising industry has fully embraced automation. Programmatic is no longer an innovation layer, it is the backbone of modern media trading. However, while digital channels have evolved into seamless, data-driven ecosystems, broadcast radio has struggled to keep...
by Aurelija | Mar 23, 2026 | EU/Regulatory
European Broadcasting Associations’ Statement on Connected TVs & Virtual Assistants A broad coalition of European broadcasting organisations, including egta, signed a joint industry letter calling on the European Commission to consider the designation of connected...
by Aurelija | Mar 20, 2026 | Business cases
One of the recurring challenges we see in radio and audio today is not a lack of quality inventory or compelling audiences, but complexity. Audio remains too often perceived as hard to plan and to buy. Making radio and audio easier to buy is a strategic priority for...
by De Ciancio | Mar 5, 2026 | EU/Regulatory
Statement on the Digital Omnibus This egta position paper outlines targeted recommendations for amending the Digital Omnibus Proposal’s approach to personal data processing and consent. egta strongly urges the co-legislators to expand low-risk processing...
