by Katka Borovska | May 5, 2023 | Business cases
About Many European broadcasters have been slow to embrace podcasting. In today’s egtabite, we take a look at data that shows why radio broadcasters should give podcasting an even bigger push. New research by Sounds Profitable proves that podcasting enhances a TV or...
by admin | Apr 28, 2023 | Business cases
Background information In this week’s egtabite, we delve into an intriguing research study carried out by TV4, the largest commercial broadcaster in Sweden, which aimed to compare their digital channel TV4 Play and the linear TV channel TV4 with the social media...
by admin | Apr 21, 2023 | Business cases
About the campaign Mother’s Day is coming up soon in most of Europe and so, in this week’s egtabite, we spotlight an award-winning campaign in Belgium that made sure everyone called their mom on this special day. With a little help from Siri and Google, Proximus...
by admin | Apr 14, 2023 | Business cases
Background information In today’s world, marketers are facing a unique set of challenges. Economic downturns, evolving customer behaviour, and changes in technology are just a few of the factors that can impact a company’s bottom line. In such a scenario,...
by admin | Apr 7, 2023 | Business cases
Background information In today’s egtabite, we showcase an award-winning campaign from Ireland that utilises an innovative digital audio format to help a good cause – driving much needed donations for UNICEF supporting hospitals in Ukraine. This campaign won Gold at...
by admin | Mar 31, 2023 | Business cases
Background information This week’s egtabite explores Blue Screen, a new advertising format by RMB in Belgium, the RTBF’s sales house. Launched in March, the Blue Screen initiative aims at giving greater visibility to eco-responsible companies, products and services by...
