by Eimear Kelly | Apr 17, 2025 | Business cases
A unique gateway to Europe’s premium digital video inventory RTL AdAlliance has introduced AdManager, a self-service advertising platform that enables advertisers to directly purchase premium digital video inventory across multiple European markets. The platform...
by Eimear Kelly | Apr 17, 2025 | Business cases
Amid ongoing industry discussions around the definition of premium content and the role of global streaming platforms within the broader “TV” ecosystem, Vevo, the world’s leading music video network, which distributes the largest network of premium music channels on...
by Aurelija | Mar 26, 2025 | Business cases
In an era where consumers are constantly bombarded with advertisements, standing out in their minds can be a challenge for brands. But what if the secret to increasing brand recall and driving growth lay in something as simple as sound? Radiocentre Ireland...
by Aurelija | Mar 26, 2025 | Business cases
In a world where distractions are everywhere, grabbing consumers’ attention feels like trying to catch lightning in a bottle. From scrolling through social media while watching TV to listening to the radio while driving, consumers are often distracted. This...
by Eimear Kelly | Mar 21, 2025 | Business cases
What is Teletest 2.0? Teletest 2.0 is Austria’s new TV measurement system, developed by AGTT, which significantly enhances the way TV viewership and ad reach are measured. It introduces a new audience panel with 100,000 synthetic people meter participants,...
by Eimear Kelly | Mar 21, 2025 | Business cases
The Italian media Sales Houses Association (FCP), in collaboration with Politecnico Milano and Nielsen, has conducted an in-depth industry study titled ‘’The Streamcasting Challenge and the Battle for Ad-Tension’’. This research explores the evolving dynamics of total...
