by admin | Jan 21, 2022 | Business cases
Background information This week’s egtabite focuses on a creative and comedic new format, recently launched by Channel 4 in collaboration with Heinz, named Flex Kitchen. The brand-new, short-form comedy series across Channel 4’s social and digital channels,...
by admin | Jan 14, 2022 | Business cases
Background – evolution of the charity project In the first radio egtabite of 2022, we take a closer look at an annual charity event that evolved over the years into an all-encompassing fund-raising initiative for non-profit organisations that engages listeners of all...
by admin | Jan 7, 2022 | Business cases
Background information In this first egtabite of the year, we go to Switzerland, where Goldbach Media and the Electronic Media Interest Group (IGEM) recently conducted a study in cooperation with WEMF AG für Werbemedienforschung in which they compared the media usage...
by admin | Dec 10, 2021 | Business cases
In cooperation with TVSquared By Jo Kinsella, President, TVSquared Shift in Thinking: TV & Legacy Processes In this week’s egtabite we bring you expert view from egta’s partner TV Squared on the state of CTV and the need for holistic cross-platform...
by Katka Borovska | Dec 3, 2021 | Business cases
About In 2017, the IAB and PwC found most podcasting ad revenues came from direct response marketers. Only 27% came from brand advertisers. Over the next five years, brand advertising in podcasts has grown twice as fast as direct response. As of 2020, brand marketer...
by Paulina Kott | Nov 26, 2021 | Business cases
Background information In this week’s egtabite we put the spotlight on The Global TV Group’s latest initiatives and highlight how sales houses and TV companies can take advantage of the Group’s plentiful resources when promoting TV as an advertising medium. For...
