by admin | Feb 18, 2022 | Business cases
Background information On the occasion of the launch of the new Toyota Yaris Cross Hybrid in 2021, NRJ in France launched the Toyota Hybrid Challenge. The campaign was put together with The&Partnership, Toyota’s creative and media agency across Europe. With the...
by admin | Feb 18, 2022 | Business cases
Background information A study on the importance of diversity & inclusion (D&I) is the topic of this week’s egtabite. Italy’s Rai Pubblicità recently published the results from comprehensive research analysing the effect of D&I in advertisements. When...
by admin | Feb 4, 2022 | Business cases
Background information In this egtabite we head to France, where TF1 PUB teamed up with Orange France, a telco operator, to harness the power of Addressable TV (ATV) by specifically targeting the famously hard-to-reach viewers who don’t regularly watch TV. A study...
by admin | Jan 28, 2022 | Business cases
Background information In this week’s egtabite we showcase innovative Alexa skills – these digital experiences are designed to bring the listener even closer to the radio brands they know and love. Smart speakers and voice assistants are becoming more and more...
by admin | Jan 21, 2022 | Business cases
Background information This week’s egtabite focuses on a creative and comedic new format, recently launched by Channel 4 in collaboration with Heinz, named Flex Kitchen. The brand-new, short-form comedy series across Channel 4’s social and digital channels,...
by admin | Jan 14, 2022 | Business cases
Background – evolution of the charity project In the first radio egtabite of 2022, we take a closer look at an annual charity event that evolved over the years into an all-encompassing fund-raising initiative for non-profit organisations that engages listeners of all...
