by admin | Mar 4, 2022 | Business cases
Background information In this week’s egtabite we take a closer look at an Addressable TV (ATV) campaign in Belgium, recently carried out by RMB in collaboration with telco operator Proximus, advertising agency Dentsu and its client Upfield. Addressable TV, which was...
by admin | Feb 25, 2022 | Business cases
Background information Radio Connects (the not-for-profit trade association for the Canadian Radio Industry) commissioned Nielsen to conduct a review of the activity of major CPG brands in Canada that used radio as part of their media mix over the last 5 years....
by admin | Feb 18, 2022 | Business cases
Background information On the occasion of the launch of the new Toyota Yaris Cross Hybrid in 2021, NRJ in France launched the Toyota Hybrid Challenge. The campaign was put together with The&Partnership, Toyota’s creative and media agency across Europe. With the...
by admin | Feb 18, 2022 | Business cases
Background information A study on the importance of diversity & inclusion (D&I) is the topic of this week’s egtabite. Italy’s Rai Pubblicità recently published the results from comprehensive research analysing the effect of D&I in advertisements. When...
by admin | Feb 4, 2022 | Business cases
Background information In this egtabite we head to France, where TF1 PUB teamed up with Orange France, a telco operator, to harness the power of Addressable TV (ATV) by specifically targeting the famously hard-to-reach viewers who don’t regularly watch TV. A study...
by admin | Jan 28, 2022 | Business cases
Background information In this week’s egtabite we showcase innovative Alexa skills – these digital experiences are designed to bring the listener even closer to the radio brands they know and love. Smart speakers and voice assistants are becoming more and more...
