by admin | May 27, 2022 | Business cases
Background information This week’s egtabite puts the spotlight on RTL AdConnect’s latest research on how to advertise better in an evolving Total Video World. Aptly named The New Life of The Living Room, the study is a collaboration between smartclip and...
by admin | May 20, 2022 | Business cases
Background information In this week’s egtabite we spotlight an example of a brilliant long-term collaboration between KFC and Bauer Media Audio UK. As the headline sponsor of a popular afternoon show, KFC was at the forefront of their customers’ mind, especially for...
by admin | May 13, 2022 | Business cases
Background information In this week’s egtabite, we focus on the issues of inclusion and accessibility, taking a closer look at how TV advertising can be made accessible to the blind or visually-impaired through the provision of audio description (AD) services. By...
by admin | May 6, 2022 | Business cases
Background information In this week’s egtabite we showcase a creative campaign that was recently presented at egta’s Online Talk on creativity in radio/audio. Intergreate, the creative hub of DPG Media Advertising (leading media sales house in Flanders, Belgium)...
by admin | Apr 29, 2022 | Business cases
Background information In this week’s egtabite we look under the hood of ThinkTV Australia’s latest product, the Media Engine. The free planning tool empowers marketers to create better briefs by outlining the optimal media splits to generate revenue. “Great results...
by admin | Apr 22, 2022 | Business cases
Background information In this week’s egtabite we take a look at new pre-campaign testing tool by RMS Germany that allows clients to optimise their audio and OOH campaigns. It proves that audio and OOH are a perfect match for delivering outstanding campaign results....
