by admin | Nov 25, 2022 | Business cases
Background information In this week’s egtabite we introduce an example of how broadcasters are partnering with social media companies in order to expand their reach and offering. In France, TF1 PUB has teamed up with Snapchat for the distribution of content from the...
by Paulina Kott | Nov 18, 2022 | Business cases
Background information In this week’s egtabite we take a closer look on new research from Nielsen published by the Audio Active Group in the US. It shows why a blend of digital ad platforms and AM/FM radio is one of the most powerful combinations in media. Some of the...
by admin | Nov 11, 2022 | Business cases
Background information This week’s egtabite showcases how the Italian sales house Rai Pubblicità seamlessly integrated the brand of sanitary products Lines into a successful series – boosting the awareness of the brand while addressing gender stereotypes and...
by admin | Nov 4, 2022 | Business cases
Background information The German podcast market has high potential but remains fragmented – it has over 80,000 podcasts, and planning and measurement have so far been difficult. There is a strong focus on host-read ads, native integrations and sponsorships, which are...
by admin | Oct 28, 2022 | Business cases
Background information “The secret of change is to focus all of your energy, not on fighting the old, but on building the new.” This week’s egtabite shows how ITV took Socrates’ quote to heart as it launched its new strategy based on a simple question: ‘What can we do...
by admin | Oct 21, 2022 | Business cases
Background information Despite radio’s many advantages – its massive reach and incredible connection with its listeners – it is becoming increasingly difficult to prove radio’s worth in the competitive media landscape. Radio is not top of mind for agencies...
