by admin | Mar 10, 2023 | Business cases
Background information In this week’s egtabite, we showcase the latest German study from RMS, ARD MEDIA and Radiozentrale that was presented at the egta Market Intelligence Meeting in Milan. The experiment about a fictional chocolate brand strikingly demonstrates the...
by admin | Mar 3, 2023 | Business cases
Background information In this week’s egtabite we visit Spain and examine Atresmedia Publicidad’s ad product called Pantaia. First launched in 2022, the hybrid product debuted with 19 campaigns from 17 advertisers that efficiently wanted to increase the reach of...
by admin | Feb 24, 2023 | Business cases
Building empathy through the joint forces of radio and print In this week’s egtabite, we showcase the complementarity of radio and press in a creative campaign for an unusual client. DELA as a brand faced a major challenge: to communicate positively on the delicate...
by admin | Feb 10, 2023 | Business cases
First 3D audio campaign in the metaverse In this week’s egtabite we visit the metaverse and look closer at one of radio’s early experiments in this virtual space. The metaverse is a hot topic in the media industry with both brands and media companies testing and...
by admin | Feb 3, 2023 | Business cases
Background information In this week’s egtabite we visit Canada, where Rogers Sports & Media worked with the sexual wellness product brand Lovehoney to raise brand awareness and help normalise the product category. To do this effectively, Rogers had to account for...
by admin | Jan 27, 2023 | Business cases
Generation Audio In this week’s egtabite, we take a closer look at Radiocentre UK’s newest research – Generation Audio. This study examines the drivers behind continued growth in the audio landscape – for both listeners and advertisers – identifying the...
