by Iris Weissbuch | Mar 5, 2021 | Business cases
Background information Is personalised TV advertising the key in the fight against the GAFAs? With this question in mind, this week’s egtabite dives into the world of addressable TV advertising and a recent research project by SBS Belgium, Vlerick Business School and...
by Katka Borovska | Feb 26, 2021 | Business cases
Background information In this week’s egtabite, we showcase Tipik, the new cross-media offer that combines Radio-TV and Digital, launched by RTBF (Belgian French-language public broadcaster). Tipik is the result of a reflection designed to meet the expectations of the...
by admin | Feb 22, 2021 | Business cases
A market need Several reasons prompted the development of this new and flexible tool launched in December 2020. Firstly, the fact that there are currently over 300.000 SMEs in Denmark, which often do not need advertising at a national level and for whom the cost of...
by Iris Weissbuch | Feb 19, 2021 | Business cases
Background information In this week’s egtabite, we examine the future of connected TV (CTV) advertising in Europe, on the occasion of PubMatic’s recently published study on the topic. The research paper, commissioned by Video Week Research, assesses CTV...
by Katka Borovska | Feb 12, 2021 | Business cases
About In this week’s special edition of our egtabite, we grab the opportunity to celebrate the upcoming World Radio Day that takes place tomorrow – the 13th of February. It is an occasion to communicate loudly and proudly about radio and its strengths as a medium. The...
by Katka Borovska | Jan 29, 2021 | Business cases
About the case The events that usually liven up the summer of young Belgians were cancelled as a result of the measures taken in the fight against Covid-19. RMB, The Story Lab and NRJ worked together to create a festive atmosphere during the summer holidays....
