by admin | Mar 24, 2023 | Business cases
Background information In this week’s egtabite we take a closer look at the findings of an innovative Dutch study measuring attention that was recently presented at egta’s Market Intelligence Meeting. The sales house of the Dutch public broadcaster, Ster, conducted a...
by admin | Mar 17, 2023 | Business cases
Background information In this week’s egtabite, we step into the metaverse with TF1 PUB, where the French sales house recently welcomed industry players to present its future strategy, aptly titled: “Let’s invent tomorrow’s advertising together”. In...
by admin | Mar 10, 2023 | Business cases
Background information In this week’s egtabite, we showcase the latest German study from RMS, ARD MEDIA and Radiozentrale that was presented at the egta Market Intelligence Meeting in Milan. The experiment about a fictional chocolate brand strikingly demonstrates the...
by admin | Mar 3, 2023 | Business cases
Background information In this week’s egtabite we visit Spain and examine Atresmedia Publicidad’s ad product called Pantaia. First launched in 2022, the hybrid product debuted with 19 campaigns from 17 advertisers that efficiently wanted to increase the reach of...
by admin | Feb 24, 2023 | Business cases
Building empathy through the joint forces of radio and print In this week’s egtabite, we showcase the complementarity of radio and press in a creative campaign for an unusual client. DELA as a brand faced a major challenge: to communicate positively on the delicate...
by admin | Feb 10, 2023 | Business cases
First 3D audio campaign in the metaverse In this week’s egtabite we visit the metaverse and look closer at one of radio’s early experiments in this virtual space. The metaverse is a hot topic in the media industry with both brands and media companies testing and...
