by admin | Apr 21, 2023 | Business cases
About the campaign Mother’s Day is coming up soon in most of Europe and so, in this week’s egtabite, we spotlight an award-winning campaign in Belgium that made sure everyone called their mom on this special day. With a little help from Siri and Google, Proximus...
by admin | Apr 14, 2023 | Business cases
Background information In today’s world, marketers are facing a unique set of challenges. Economic downturns, evolving customer behaviour, and changes in technology are just a few of the factors that can impact a company’s bottom line. In such a scenario,...
by admin | Apr 7, 2023 | Business cases
Background information In today’s egtabite, we showcase an award-winning campaign from Ireland that utilises an innovative digital audio format to help a good cause – driving much needed donations for UNICEF supporting hospitals in Ukraine. This campaign won Gold at...
by admin | Mar 31, 2023 | Business cases
Background information This week’s egtabite explores Blue Screen, a new advertising format by RMB in Belgium, the RTBF’s sales house. Launched in March, the Blue Screen initiative aims at giving greater visibility to eco-responsible companies, products and services by...
by admin | Mar 24, 2023 | Business cases
Background information In this week’s egtabite we take a closer look at the findings of an innovative Dutch study measuring attention that was recently presented at egta’s Market Intelligence Meeting. The sales house of the Dutch public broadcaster, Ster, conducted a...
by admin | Mar 17, 2023 | Business cases
Background information In this week’s egtabite, we step into the metaverse with TF1 PUB, where the French sales house recently welcomed industry players to present its future strategy, aptly titled: “Let’s invent tomorrow’s advertising together”. In...
