by Iris Weissbuch | Sep 18, 2023 | Business cases
Background information In this business case, we bring to light the inspirational path that Austrian public radio station, FM4, and Lindner have taken in order to raise awareness and create a positive youthful brand image within the more conservative sector of...
by admin | Sep 14, 2023 | Business cases
Attention, the precious commodity In an age marked by constant information overload and digital distractions, attention has emerged as a valuable currency in the media industry. While attention is a prominent metric for measuring the success of advertising campaigns,...
by admin | Sep 14, 2023 | Business cases
Background information The Spanish sales house Atresmedia Publicidad is revolutionising its approach to audience segmentation and advertising effectiveness by introducing a groundbreaking tool known as The Cube. Launched in May 2023, this innovative platform is poised...
by Katka Borovska | Jun 16, 2023 | Business cases
In this week’s egtabite, we take a closer look at an innovative in-car solution that unifies the radio experience in the car and future-proofs radio’s position on the dashboard. The car industry is rolling out bigger and better-connected digital dash displays. The...
by admin | Jun 9, 2023 | Business cases
Bacground video In this week’s egtabite we put the spotlight on an intriguing and successful ad campaign carried out for brand Homefire, a smokeless coal, fire log and firewood manufacturer and supplier that has been around for 30 years in the U.K. but had never...
by Katka Borovska | May 19, 2023 | Business cases
About Audify, a Dutch marketing organisation representing all leading broadcasters and sales houses, conducted research into the attribution of radio on the mental availability of the Douwe Egberts brand. The research was carried out in collaboration with Havas Media...
