by Aurelija | Dec 12, 2023 | Business cases
On 29 September 2023, RMB organised the first ‘Blue Pitch Day’, proactively taking the initiative to encourage collaboration for a sustainable future involving content creators, advertisers and media partners. The initiative is part of the RMB...
by Iris Weissbuch | Nov 21, 2023 | Business cases
Background information Lithuanian radio station Power Hit Radio, part of TV3 media’s portfolio, collaborated with the telecommunications company Telia for a special summer campaign. A Telia 5G branded camper van served as a radio studio on wheels touring nine cities...
by Iris Weissbuch | Nov 21, 2023 | Business cases
Background information An Irish leading media sales house, Media Central, orchestrated a complex support campaign dedicated to the Irish Women’s football National team, during the World Cup of 2023. The sales house teamed up with the broadcaster and telecommunications...
by Iris Weissbuch | Nov 20, 2023 | Business cases
Background information RMB, the Belgian media sales house, is dedicated to transforming its business to make it more resilient with a focus on innovation, exploration, and sustainability. Nevertheless, they feel under pressure from the new players in the market. As a...
by Aurelija | Oct 27, 2023 | Business cases
Vevo, the music video network, and UK broadcaster Channel 4 have issued the findings of a joint study, “Retaining Trust and Quality in a Sea of Content”. The survey involved 1000 British consumers aged 16-40 who regularly consume video content. The prime...
by Aurelija | Oct 26, 2023 | Business cases
On October 16, 2023, M6 Publicité unveiled Cé6lia (pronounced Cécilia), a groundbreaking intelligent assistant designed to cater to all inquiries about the M6 Group and its advertising solutions. This innovative addition to their digital ecosystem is set to transform...
