Have You Been Paying Attention? Paramount ANZ & The Marketing Scientist Group on the role of attention in TV sponsorships

by Aurelija | Jan 19, 2024 | Business cases

If you have been paying attention, you will remember the research study on the effectiveness of TV program sponsorships conducted by the Marketing Scientist Group in collaboration with Paramount ANZ (Australia & New Zealand). The study explores the impact of...

Channel 4’s Mirror on the Industry Report Introduces Alternatives to Traditional Socioeconomic Grading

by Aurelija | Jan 18, 2024 | Business cases

“Mirror on Class and Social Grade”, the freshest addition to Channel 4’s Mirror on the Industry series, challenges prevailing assumptions within the media industry regarding consumers’ social grade and class. This report, put together by Channel 4 and...

Côte d’Or’s 140th Anniversary Celebration: A Nostalgic Journey with Nostalgie Radio

by Iris Weissbuch | Dec 21, 2023 | Business cases

Background information Côte d’Or, the renowned Belgian brand, marked its 140th anniversary in 2023 with a vibrant radio advertising campaign. Seeking to commemorate this historic milestone, the brand collaborated with Nostalgie radio station, aligning perfectly...

Bridging Real Connections: Grabbing the biggest Coffee Break of all time with Douwe Egberts and DPG Media

by Iris Weissbuch | Dec 21, 2023 | Business cases

Background information In an era dominated by digital interactions, Douwe Egberts and DPG Media Advertising took a bold step to encourage genuine conversations. The coffee brand, known for its commitment to fostering real connections, collaborated with DPG Media for...

DPG brings Radio Contact and Q music together for the 100th Brussels Motor Show

by Iris Weissbuch | Dec 21, 2023 | Business cases

Background information In celebration of the 100th edition of the Brussels Motor Show (BMS) in 2023, Febiac, the Belgian and Luxembourg Automobile and Cycle Federation, collaborated with DPG’s Integreate to orchestrate two dynamic campaigns with Q music and...

Smarter Advertising Choices: ITV’s Automated Contextual Targeting Tool

by Aurelija | Dec 15, 2023 | Business cases

In a captivating presentation at the Future of TV Advertising Global in London on December 5, ITV and Captify showcased their innovative approach to advertising by focusing on consumer emotions. The presentation, titled “Leveraging data and moments that shift...