by Iris Weissbuch | Nov 21, 2023 | Business cases
Background information Lithuanian radio station Power Hit Radio, part of TV3 media’s portfolio, collaborated with the telecommunications company Telia for a special summer campaign. A Telia 5G branded camper van served as a radio studio on wheels touring nine cities...
by Iris Weissbuch | Nov 21, 2023 | Business cases
Background information An Irish leading media sales house, Media Central, orchestrated a complex support campaign dedicated to the Irish Women’s football National team, during the World Cup of 2023. The sales house teamed up with the broadcaster and telecommunications...
by Iris Weissbuch | Nov 20, 2023 | Business cases
Background information RMB, the Belgian media sales house, is dedicated to transforming its business to make it more resilient with a focus on innovation, exploration, and sustainability. Nevertheless, they feel under pressure from the new players in the market. As a...
by Aurelija | Oct 27, 2023 | Business cases
Vevo, the music video network, and UK broadcaster Channel 4 have issued the findings of a joint study, “Retaining Trust and Quality in a Sea of Content”. The survey involved 1000 British consumers aged 16-40 who regularly consume video content. The prime...
by Aurelija | Oct 26, 2023 | Business cases
On October 16, 2023, M6 Publicité unveiled Cé6lia (pronounced Cécilia), a groundbreaking intelligent assistant designed to cater to all inquiries about the M6 Group and its advertising solutions. This innovative addition to their digital ecosystem is set to transform...
by Iris Weissbuch | Oct 26, 2023 | Business cases
Background information In this business case study, we discuss IMS’s TV and radio campaign for Unilever that tapped into the complementarity of these two mass media. Following the launch of a radio audience measurement by Kantar Media in...
