by Aurelija | Apr 18, 2024 | Business cases
SNPTV, the trade body representing TV sales houses in France, embarked on a journey to unravel the mysteries of audience attention within the ever-evolving landscape of TV and video advertising. In an era marked by unprecedented fragmentation in media consumption,...
by Aurelija | Apr 18, 2024 | Business cases
Seeking to adapt to evolving media consumption habits and strengthen its brand ‘Dagelijkse Kost,’ (Daily Meal), a beloved cooking show in Flanders, on public service VRT, has introduced an interactive mobile application. This strategic business move not...
by Aurelija | Mar 22, 2024 | Business cases
Rai Pubblicità’s ‘Value Planning’ initiative, showcased at egta’s MIM (Market Intelligence Meeting) in Madrid, aims to bridge the gap between the values reflected in media content and the evolving values of our society. This unique approach represents a...
by Aurelija | Mar 21, 2024 | Business cases
In a landscape where brand safety and transparency are paramount concerns within the media industry, Channel 4 Sales has recently unveiled the results of its exclusive Sponsorship Rocks study. This comprehensive analysis provides compelling insights for brands...
by Iris Weissbuch | Mar 21, 2024 | Business cases
The background The “Zomerhit” project by Radio2 has been a tradition since 1973, featuring activities for all age groups, local artists’ concerts and more. During July and August 2023, Var collaborated with VRT MAX for a live summer event at the beach featuring...
by Iris Weissbuch | Mar 21, 2024 | Business cases
Background information In this business case study, we discuss the 1st of May long ‘’DIY weekend’’ organized by Radio2, a Belgian radio channel operated by VRT (the Flemish public broadcaster). A long weekend is indeed the perfect time to indulge in DIY activities...
